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Technology Built for the Way Construction & Property Development Work

Most plug off-the-shelf tech into a construction or property development businesses and hope it fits. It doesn't. Sales cycles run for months, project handovers involve a dozen stakeholders, and client relationships outlast a single property by years.

As one of a select group of HubSpot Construction Industry Specialists, we've spent years solving exactly these problems for the sector, working with the biggest names in APAC.

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See the Customer Experience for Yourself

See how our interactive industry website uses HubSpot to power the customer-facing experience across construction and property development. From property listings and event registrations to customer and agent portals, the we can demonstrate how connected data and automation can create a smoother journey from first enquiry through to contract and beyond.

Ant
Hope
Andy
Donna
Mark

Avidly APAC's focus is on extracting the right tempered solutions to meet specific business goals. It is refreshing to work with a team of this calibre.

Antony Mayo
G.J. Gardner

Their expertise, proactive attitude and quick responses have ensured seamless collaboration and significant
improvements in our website results.

Hope Mersal
Investa

I've just always found that their problem solving and their ability to just come to the table with a solution has been genuinely quite a rare and satisfying experience.

Andy Antonini
Coronation Property

They expertly guided us through our successful HubSpot implementation across both Marketing and Sales functions.

Donna Jury
Classic Builders

A pleasure to work with on a highly complex, non-standard implementation.

Mark Squire
Keith Hay Homes

Trusted by the Region's Biggest Names in Property

From larger scale commercial, residential and retail developers to home builders and renovators, we've designed HubSpot around some of the industry's most complex customer journeys.
Coronation
Simonds
Lendlease
Bayleys
GJ Gardner
Investa
Keith Hay Homes
Naylor Love
Brosnan
Toga
ESR
BPG

We know the Industry Painpoints

Different Leaders See Different Problems

Growth, delivery, customer experience, technology and margin are connected — but every leader sees the challenge through a different lens.

Select your area:

The question you're trying to answer

How do we grow across projects, properties, regions and business units without increasing risk and administrative overhead at the same rate?

What this requires

Connected commercial and operational visibility

A connected view of performance, activity and risk across the business.

Connected CRM Cross-business reporting Process automation Governed data

A construction relationship doesn't end when a deal closes


Sales, delivery and customer experience span months or years, involve dozens of stakeholders, and generate future work long after practical completion. The complexity isn't a problem to solve, rather the reality that every construction CRM solution must navigate.

6-12

Distinct phases from enquiry to repeat work

6-12

Distinct phases from enquiry to repeat work

5+

Stakeholder types involved simultaneously

5+

Stakeholder types involved simultaneously

2-3 years

Average project lifecycle

2-3 years

Average project lifecycle

∞

Potential for referrals and future work

∞

Potential for referrals and future work

The Challenge is Keeping it All Connected

With so many people, systems and stages involved, the challenge isn’t capturing more data. It’s making sure the right information follows the customer and project throughout the entire journey.

Attribution

Connect marketing activity to opportunities and revenue.

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Attribution

Connect marketing activity to opportunities and revenue.

Execution

Keep opportunities moving with consistent follow-up.

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Execution

Keep opportunities moving with consistent follow-up.

Fragmentation

Bring customer and project information together.

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Fragmentation

Bring customer and project information together.

Inefficiency

Reduce duplicate entry and manual reconciliation.

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Inefficiency

Reduce duplicate entry and manual reconciliation.

Communication

Give customers timely access to the information they need.

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Communication

Give customers timely access to the information they need.

In a Connected CRM Every Opportunity is Realised

 
9:14 AM
Listing site enquiry received
A buyer submits an enquiry through Domain.
Automated
 
9:14 AM
Contact created in HubSpot
Buyer details are captured automatically.
Complete
 
9:15 AM
Development matched
The enquiry is linked to the correct project.
Automated
 
9:15 AM
Assigned to Sydney sales team
Routed instantly to the right sales rep.
Automated
 
9:16 AM
Follow-up task created
Buyer and project details are ready for sales.
Ready to act

Manage Every Listing. Capture Every Enquiry.

The Problem

Your property data lives in one place, your listings are published across multiple third-party sites, and the enquiries they generate often arrive somewhere else again. Keeping everything up to date becomes a manual process.

The solution

Manage your listings centrally in HubSpot and sync them to sites like REA, Domain and other listing platforms. It doesn't matter where an enquiry comes in, it’s automatically matched to the relevant property or development and routed to the right salesperson.

THE RESULT

One source of truth for your listings, automated publishing across third-party sites, and every enquiry captured and actioned without extra admin or delays.

Maximum time to first contact: 2 minutes

Customer Portal — Stop answering “where is my build up to?”

The Problem

Customers rely on calls and emails for updates, while your team spends time manually sharing milestones, documents and project information.

The solution

Give customers a secure portal connected to HubSpot where they can access the information relevant to their project.

THE RESULT

Customers get visibility without chasing your team. One secure place for milestones, project updates and documents.

Fewer status calls. Less manual servicing. A better customer experience.

Customer portal
ST
Hi Sarah, here's your build update.
Harbour View Estate · Lot 42
On track
Fitout & Finishes 68% complete
 
 
Foundations Complete
 
Structure Complete
 
Fitout In progress
 
Handover Upcoming
↓
Latest update
✓
Internal linings complete
Painting and cabinetry are now underway.
Updated today
↓
What's happening next
→
Cabinetry installation
Kitchen and bathroom cabinetry scheduled next.
24 Aug
↓
Your documents
Latest floor plan Updated today
Colour selections Approved
Deal approved
Harbour View Estate · Lot 42
Sarah Thompson · House & Land
Approved
↓
H
CRM data populated
Existing deal data pulled from HubSpot.
Customer Sarah Thompson
Lot Lot 42
Value $842,500
↓
DOC
Template selected
House & Land Sale Contract
Matched
↓
PDF
Document generated
Sale Contract · Lot 42
Generated from HubSpot data.
Ready to review

Document Generation — Generate the right contract without retyping project data

The Problem

Sales and operations teams repeatedly copy customer, property or project information into contracts and documents, creating unnecessary admin and room for error.

The solution

Use data already held in HubSpot to automatically generate the right document with the right information.

THE RESULT

Enter the data once. Use it everywhere. HubSpot data flows directly into the right document.

Less retyping. Fewer errors. Faster contracts.

Event Management — Turn every showhome visitor into a trackable opportunity

The Problem

Event registrations and attendance often sit separately from your CRM, making it difficult to follow up consistently or understand which events generate real opportunities.

The solution

Manage registrations, attendance and follow-up through HubSpot, connecting every attendee to the relevant project, campaign and sales journey.

THE RESULT

Every visitor stays connected to the next step. Registrations, attendance and follow-up stay connected in HubSpot.

No manual lists. No missed follow-up.

Visitor registers
Harbour View Showhome
Saturday Open Day
Registered
Name Sarah Thompson
Interested in Harbour View Estate
↓
ST
Contact created
Sarah Thompson
Added to HubSpot automatically.
Registered
↓
✓
Attendance recorded
Sarah has checked in
11:42 AM
↓
→
Follow-up triggered
Follow up with Sarah
Visitor and project details are ready for sales.
Due today
Stock updated
Harbour View Estate · Lot 42
Availability updated centrally.
Stock record
↓
↻
Availability changes
Lot 42 status updated
Available  →  Under offer
↓
H
Sales team sees update
Lot 42 · Harbour View Estate
Latest availability is visible in HubSpot.
Under offer
↓
WEB
Website reflects status
Lot 42 · Harbour View Estate
Customer-facing availability stays in sync.
Under offer

Stock Management — Never sell from an outdated availability spreadsheet

The Problem

Event registrations and attendance often sit separately from your CRM, making it difficult to follow up consistently or understand which events generate real opportunities.

The solution

Manage registrations, attendance and follow-up through HubSpot, connecting every attendee to the relevant project, campaign and sales journey.

THE RESULT

Every visitor stays connected to the next step. Registrations, attendance and follow-up stay connected in HubSpot.

No manual lists. No missed follow-up.

Agent Portal — Give agents access without losing control of your data

The Problem

Event registrations and attendance often sit separately from your CRM, making it difficult to follow up consistently or understand which events generate real opportunities.

The solution

Manage registrations, attendance and follow-up through HubSpot, connecting every attendee to the relevant project, campaign and sales journey.

THE RESULT

Every visitor stays connected to the next step. Registrations, attendance and follow-up stay connected in HubSpot.

No manual lists. No missed follow-up.

↗
Agent logs in
Agent Portal
Secure access to current project information.
Access granted
↓
Listings displayed
Lot 42 Harbour View Estate · Available
Lot 43 Harbour View Estate · Under offer
↓
Documents accessed
Price list Latest version
Floor plan Lot 42
↓
H
Enquiry tracked in HubSpot
Agent enquiry recorded
Linked to the agent, listing and project.
Logged

The Business Case for a Connected CRM

68% 

Of general contractors don’t use a dedicated CRM, leaving sales and project information disconnected.

68% 

Of general contractors don’t use a dedicated CRM, leaving sales and project information disconnected.

21–30%

Higher sales revenue reported by contractors using unified sales and project platforms.

21–30%

Higher sales revenue reported by contractors using unified sales and project platforms.

Up to 47%

More closed deals reported by property developers moving from spreadsheets to a connected CRM.

Up to 47%

More closed deals reported by property developers moving from spreadsheets to a connected CRM.

One Source of Truth for every User and Every Customer 

Bring marketing, sales, project activity and customer experience together in one connected platform.

With HubSpot at the centre, your teams can see the full relationship — from the first campaign or enquiry through to project milestones, handover, repeat business and referrals.

 
 
 
 
 
 
 
 
 
 
 
Companies
developers, suppliers,
partners, corporate
clients
Contacts
buyers, clients,
consultants, contractors,
architects
Customer
experience
tickets, portals,
milestones,
communication
Activities
emails, calls, meetings,
documents, marketing
engagement
Projects & Assets
properties,
developments,
stock, sites
Integrations
domain.com.au,
realestate.com.au,
trademe.co.nz
Opportunities
tenders, listings,
builds,
developments

Our Clients in These Industries Have Realised Some Extraordinary Business Outcomes.

78 %
78 %
Reduction in Total Cost of Ownership (TCO).
79 %
79 %
Saving in CRM licensing costs.
82 %
82 %
Decrease in operational maintenance.
91 %
91 %
Staff reporting improved productivity and CX.
671 %
671 %
Increase in project-related revenue.

Industry Insights & Resources

The Construction Case Study
Learn about eight projects where we replaced tangled legacy platforms, manual admin, and siloed data with a single HubSpot ecosystem, from lease approval automation to national brochure generation.
Container
The Construction Case Study
Learn about eight projects where we replaced tangled legacy platforms, manual admin, and siloed data with a single HubSpot ecosystem, from lease approval automation to national brochure generation.
Download Now
The Implementation Playbook
Learn the practical steps companies like yours take to simplify over-engineered tech stacks, choose the right platforms, and build a connected technology ecosystem. The playbook covers everything from CRM customisation and integrations to implementation partners and change management.
3D hardcover book titled
The Implementation Playbook
Learn the practical steps companies like yours take to simplify over-engineered tech stacks, choose the right platforms, and build a connected technology ecosystem. The playbook covers everything from CRM customisation and integrations to implementation partners and change management.
Download Now
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Avidly APAC Builds CRM Specific to your Industry

We bring deep experience across construction, property and real estate, designing CRM solutions around the complex customer journeys, project structures and operational processes that define your sector.

Working with the biggest names in the industry, we proven again and again that our approach to CRM provides the right foundation for your business needs.

We understand that you need to manage developments, properties, projects, agents, contractors, consultants, tenders, stock, milestones and long-term customer relationships.

And we know the impact of being able to do this in one place. The result is: a CRM built to manage much more than just Customer Relationships.

Have our team show you what this could look like in your business

Book your demo