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AEO Strategy & Managed Performance

Being the business AI recommends.

Work with us to help your brand get found in AI-driven search through Answer Engine Optimisation services that improve technical readiness, strengthen content foundations, and grow your citation presence across the AI ecosystem.

Overview

This service delivers an end-to-end Answer Engine Optimisation (AEO) solution designed to improve your visibility across AI-powered search and answer platforms. From AI-readiness setup and foundational content creation to ongoing optimisation and reporting, we help position your brand as a trusted source within the evolving AI ecosystem.

What is AEO?

The Practice
Answer Engine Optimisation (AEO) is the practice of improving how often and how favourably your brand appears in AI-generated answers across platforms like ChatGPT, Gemini, and Perplexity.
The Practice
Answer Engine Optimisation (AEO) is the practice of improving how often and how favourably your brand appears in AI-generated answers across platforms like ChatGPT, Gemini, and Perplexity.
The Goal
AEO is about becoming the brand that AI cites, recommends, and describes positively when buyers ask questions relevant to your category.
The Goal
AEO is about becoming the brand that AI cites, recommends, and describes positively when buyers ask questions relevant to your category.

The Search Landscape has Changed

60 %
60 %
of Google searches now end in no clicks, as the answer appears directly in the AI overview.
27 %
27 %

decline in organic traffic for businesses over the last year as AI absorbs buyer attention.

900 M+
900 M+
weekly active users on ChatGPT alone, and growing rapidly.

Benefits & Outcomes

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  • Visible Where It Matters
  • A Foundation Built for AI
  • Content That Works Harder
  • Presence on the Channels AI Trusts
  • Know Where You Stand, and Where You're Winning
  • Stay Ahead of a Fast-Moving Landscape
  • A Partnership, Not a Set-and-Forget Service
  • Scalable Service Operations

Visible Where It Matters

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As AI-powered search reshapes how buyers find answers, AEO positions your brand as a trusted source across Perplexity, ChatGPT, and Gemini, so you're cited when it counts, not invisible.

A Foundation Built for AI

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 Your content and technical setup are structured the way AI engines actually read and reference information, closing the gap between having good content and being found through AI-driven search.

Content That Works Harder

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Every piece of foundational content is built from real AI answer analysis, targeting the specific questions and prompts your buyers are already asking, not generic topics that won't move the needle.

Presence on the Channels AI Trusts

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AI engines don't cite your website alone. We guide you on building visibility across LinkedIn, Reddit, G2, YouTube, and other platforms that LLMs actively draw from, extending your reach into the full AI ecosystem.

Know Where You Stand, and Where You're Winning

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Monthly reporting gives you clear visibility into AI referral traffic, share of voice, and competitive positioning, so you understand the impact of every piece of content and can make smarter decisions about what to do next.

Stay Ahead of a Fast-Moving Landscape

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AEO is still emerging, and the brands that build their presence now will be the ones AI engines default to later. Our ongoing optimisation and opportunity identification means your strategy evolves as the ecosystem does.

A Partnership, Not a Set-and-Forget Service

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From kick-off through to monthly reviews, you have a team actively managing performance, surfacing new content opportunities, and keeping your AEO strategy aligned with how AI search continues to evolve.

Scalable Service Operations

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As your business grows, your service demands will too. Our enablement builds a robust and automated foundation that allows your team to handle increasing volumes of inquiries and customers without necessarily needing a proportional increase in headcount, making your service operations more scalable and cost-effective.

Inclusions

A comprehensive end-to-end solution for Answer Engine Optimisation. Includes an initial visibility audit, technical setup for AI-readiness, foundational content implementation, and three months of continuous monitoring and optimisation towards achieving citation dominance in the AI ecosystem.
Enquire about this service
Tier
Essentials
Essentials Plus
Accelerator
Enterprise
Kick Off Call & Brief Kick Off Call & Brief
AEO Audit & Initial Setup AEO Audit & Initial Setup
Foundational Content Schedule Foundational Content Schedule
Foundational Content Development Foundational Content Development

6 content pieces

9 content pieces

12 content pieces

15 content pieces

Channel Implementation Guide Channel Implementation Guide
AEO Performance Reporting AEO Performance Reporting
Project Management & Success Project Management & Success

Our Team & Roles

View our team
Project Management
Keeps everything on track
project-icon
Project Management
Keeps everything on track
AI Transformation Lead

Aligns AI setup with commercial goals and HubSpot usage

AI-Transformation-Lead-Icon
AI Transformation Lead

Aligns AI setup with commercial goals and HubSpot usage

Marketing Lead

Supports with content creation

Marketing-Lead-Icon
Marketing Lead

Supports with content creation

Success Manager

Coordinates training, adoption, and continuous improvement

Success-Manager-Icon
Success Manager

Coordinates training, adoption, and continuous improvement

FAQs

What exactly is Answer Engine Optimisation (AEO)?

AEO is the practice of optimising your brand's content and online presence so that AI-powered platforms, like ChatGPT, Perplexity, and Gemini, surface your brand as a trusted, cited source when users ask questions relevant to your business. Think of it as SEO, but built for the way AI engines discover and reference information.

How is AEO different from SEO?

Traditional SEO focuses on ranking in search engine results pages. AEO focuses on being cited and referenced by AI answer engines, which pull from a much broader range of sources, including LinkedIn, Reddit, G2, YouTube, and industry publications, not just your website. The strategies, content structures, and channels involved are quite different.

How long does it take to see results?

AEO is a medium-to-long-term strategy. Most clients begin to see measurable shifts in AI citation presence and referral traffic within three to six months (could be weeks tho), with stronger compounding results over time as content authority builds. Our foundational content schedule is designed around a three-month horizon to start building momentum early.


What kind of content does AEO require?

Effective AEO content is built around the specific questions and prompts real buyers ask AI engines, not just keyword-driven blog posts. This includes structured, authoritative content that directly answers those questions, published across the channels AI engines trust and actively cite.

What do you need from us to get started?

The kick-off process captures your brand terms, ideal customer profiles, core services, and competitive landscape. Most of this comes from a structured onboarding call and any existing documentation you can share, we keep it as lean as possible so we can move quickly.

What is this service timeframe?

A typical timeline follows a 12-week plan.

Testimonials

  • Data is gold, and the solution that you built is giving us that data that we need.

    Sarah Trotman
    CEO

    Business Mentors

  • I’m really proud of the company-wide adoption. It’s being used across sales, marketing, operations and customer service.

    Amrita Sidhu
    Managing Director

    Medianet

  • The team is process oriented, disciplined, and have mapped all our key processes and workflows to a level of detail that I have never seen done before. Very impressive. I highly recommend working with them.

    Jek Tan
    CEO

    Integricity

  • I’ve just always found that their problem solving and their ability to just come to the table with a solution has been genuinely quite a rare and satisfying experience.

    Andy Antonini
    Head of Customer Experience

    Coronation

  • The team are highly competent, reliable and have deep product expertise, they know HubSpot's product and team extremely well, resulting in a strong and effective working relationship.

    Fabio Pancaldi
    ANZ Sales and Partnerships Director

    HubSpot