AEO Strategy & Managed Performance

Being the business AI recommends.

Work with us to help your brand get found in AI-driven search through Answer Engine Optimisation services that improve technical readiness, strengthen content foundations, and grow your citation presence across the AI ecosystem.

Overview

This service delivers an end-to-end Answer Engine Optimisation (AEO) solution designed to improve your visibility across AI-powered search and answer platforms. From AI-readiness setup and foundational content creation to ongoing optimisation and reporting, we help position your brand as a trusted source within the evolving AI ecosystem.

What is AEO?

The Practice
Answer Engine Optimisation (AEO) is the practice of improving how often and how favourably your brand appears in AI-generated answers across platforms like ChatGPT, Gemini, and Perplexity.
The Practice
Answer Engine Optimisation (AEO) is the practice of improving how often and how favourably your brand appears in AI-generated answers across platforms like ChatGPT, Gemini, and Perplexity.
The Goal
AEO is about becoming the brand that AI cites, recommends, and describes positively when buyers ask questions relevant to your category.
The Goal
AEO is about becoming the brand that AI cites, recommends, and describes positively when buyers ask questions relevant to your category.

The Search Landscape has Changed

60 %
60 %
of Google searches now end in no clicks, as the answer appears directly in the AI overview.
27 %
27 %

decline in organic traffic for businesses over the last year as AI absorbs buyer attention.

900 M+
900 M+
weekly active users on ChatGPT alone, and growing rapidly.

Benefits & Outcomes

  • Visible Where It Matters
  • A Foundation Built for AI
  • Content That Works Harder
  • Presence on the Channels AI Trusts
  • Know Where You Stand, and Where You're Winning
  • Stay Ahead of a Fast-Moving Landscape
  • A Partnership, Not a Set-and-Forget Service
  • Scalable Service Operations

Visible Where It Matters

hubspot-crm-for-sales

As AI-powered search reshapes how buyers find answers, AEO positions your brand as a trusted source across Perplexity, ChatGPT, and Gemini, so you're cited when it counts, not invisible.

A Foundation Built for AI

hubspot-chat-bot

 Your content and technical setup are structured the way AI engines actually read and reference information, closing the gap between having good content and being found through AI-driven search.

Content That Works Harder

Hi can you create an image for my website Its an HubSpot partner agency wwwhypeanddextercom I will need images to support the explanation of the CRM Enablement for Service Teams service related to each section This images can be generic with no text-3

Every piece of foundational content is built from real AI answer analysis, targeting the specific questions and prompts your buyers are already asking, not generic topics that won't move the needle.

Presence on the Channels AI Trusts

20250818_1629_Mac Office Setup_remix_01k2xxrkqkf63aawkmqnmh0xyp

AI engines don't cite your website alone. We guide you on building visibility across LinkedIn, Reddit, G2, YouTube, and other platforms that LLMs actively draw from, extending your reach into the full AI ecosystem.

Know Where You Stand, and Where You're Winning

20250818_1550_Integrated Customer Journey_simple_compose_01k2xvjga6e5gvwrzht6kb2kt2

Monthly reporting gives you clear visibility into AI referral traffic, share of voice, and competitive positioning, so you understand the impact of every piece of content and can make smarter decisions about what to do next.

Stay Ahead of a Fast-Moving Landscape

20250818_1529_Efficient Issue Resolution_simple_compose_01k2xtawyafw3r95aj820m3692

AEO is still emerging, and the brands that build their presence now will be the ones AI engines default to later. Our ongoing optimisation and opportunity identification means your strategy evolves as the ecosystem does.

A Partnership, Not a Set-and-Forget Service

20250818_1529_Efficient Issue Resolution_simple_compose_01k2xtawyber88zxcrttr1g2ej

From kick-off through to monthly reviews, you have a team actively managing performance, surfacing new content opportunities, and keeping your AEO strategy aligned with how AI search continues to evolve.

Scalable Service Operations

20250818_1624_Empowered Team Collaboration_simple_compose_01k2xxfgvpexnvrmax5nk522ad

As your business grows, your service demands will too. Our enablement builds a robust and automated foundation that allows your team to handle increasing volumes of inquiries and customers without necessarily needing a proportional increase in headcount, making your service operations more scalable and cost-effective.

Inclusions

A comprehensive end-to-end solution for Answer Engine Optimisation. Includes an initial visibility audit, technical setup for AI-readiness, foundational content implementation, and three months of continuous monitoring and optimisation towards achieving citation dominance in the AI ecosystem.
Tier
Essentials
Essentials Plus
Accelerator
Enterprise
Kick Off Call & Brief Kick Off Call & Brief
AEO Audit & Initial Setup AEO Audit & Initial Setup
Foundational Content Schedule Foundational Content Schedule
Foundational Content Development Foundational Content Development

6 content pieces

9 content pieces

12 content pieces

15 content pieces

Channel Implementation Guide Channel Implementation Guide
AEO Performance Reporting AEO Performance Reporting
Project Management & Success Project Management & Success

Our Team & Roles

Project Management
Keeps everything on track
project-icon
Project Management
Keeps everything on track
AI Transformation Lead

Aligns AI setup with commercial goals and HubSpot usage

AI-Transformation-Lead-Icon
AI Transformation Lead

Aligns AI setup with commercial goals and HubSpot usage

Marketing Lead

Supports with content creation

Marketing-Lead-Icon
Marketing Lead

Supports with content creation

Success Manager

Coordinates training, adoption, and continuous improvement

Success-Manager-Icon
Success Manager

Coordinates training, adoption, and continuous improvement

FAQs

What exactly is Answer Engine Optimisation (AEO)?

AEO is the practice of optimising your brand's content and online presence so that AI-powered platforms, like ChatGPT, Perplexity, and Gemini, surface your brand as a trusted, cited source when users ask questions relevant to your business. Think of it as SEO, but built for the way AI engines discover and reference information.

How is AEO different from SEO?

Traditional SEO focuses on ranking in search engine results pages. AEO focuses on being cited and referenced by AI answer engines, which pull from a much broader range of sources, including LinkedIn, Reddit, G2, YouTube, and industry publications, not just your website. The strategies, content structures, and channels involved are quite different.

How long does it take to see results?

AEO is a medium-to-long-term strategy. Most clients begin to see measurable shifts in AI citation presence and referral traffic within three to six months (could be weeks tho), with stronger compounding results over time as content authority builds. Our foundational content schedule is designed around a three-month horizon to start building momentum early.


What kind of content does AEO require?

Effective AEO content is built around the specific questions and prompts real buyers ask AI engines, not just keyword-driven blog posts. This includes structured, authoritative content that directly answers those questions, published across the channels AI engines trust and actively cite.

What do you need from us to get started?

The kick-off process captures your brand terms, ideal customer profiles, core services, and competitive landscape. Most of this comes from a structured onboarding call and any existing documentation you can share, we keep it as lean as possible so we can move quickly.

What is this service timeframe?

A typical timeline follows a 12-week plan.

Testimonials